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Music marketing · Independent artists & labels

FIRST PRESS

You made the record. That was the hard part, and it's the only part that doesn't get you streams. We build the machine that puts it in front of people who press play, save, and come back.

Get a rollout plan What we do Which unheard artist are you?

Taking a limited number of artists per month.

So… you dropped.

And it went
nowhere.

01

You posted and prayed

Three TikToks, a story, a Reddit comment. 400 views. The song is good. The distribution is nonexistent. Reach isn't luck, it's inventory you buy or build.

02

You paid for the wrong thing

$300 on a playlist that's 90% bots. A "promo package" that got you a story repost at 3am. Money spent on vanity numbers that Spotify's algorithm ignores.

03

You ran out of hours

Cutting clips, chasing pages, rewriting captions, guessing at ad targeting, while the next record doesn't get made. Marketing became a second job you're bad at.

There's a reason most independent releases die in week one. It isn't talent. Nobody built the press behind it.

What we run

Three levers.
We pull all of them.

01

Promo page placements

We place your record on the pages your audience already scrolls: music, meme, niche and culture accounts with real followings. Sourced, negotiated, scheduled and tracked, so you know exactly which page moved the needle and which one lied.

  • Page sourcing & vetting
  • Negotiated rates
  • Post scheduling
  • Per-post performance tracking
Xan@guynotgod2,741
TruScene@TruSceneIG4,142
Yoo1940@yooo19402,956
learti@leartifr2,525
hamza@goinschitz1,649
zaybean@zaybeann2,455
punkgroupies@punkgroupiesX network
Underground ForeverPlaylist placementTop spot
Underground Rap 2026Playlist placement23K saves
RAGE RAPPlaylist placementTop 3
PLST YEATPlaylist placementTop 6
AuraPlaylist placement152K reach
IG promoNiche pages2 accounts
Xan@guynotgod2,741
TruScene@TruSceneIG4,142
Yoo1940@yooo19402,956
learti@leartifr2,525
hamza@goinschitz1,649
zaybean@zaybeann2,455
punkgroupies@punkgroupiesX network
Underground ForeverPlaylist placementTop spot
Underground Rap 2026Playlist placement23K saves
RAGE RAPPlaylist placementTop 3
PLST YEATPlaylist placementTop 6
AuraPlaylist placement152K reach
IG promoNiche pages2 accounts
02

Paid ads & algorithm growth

Meta and TikTok campaigns built for streams, not impressions. Front-loaded spend to trigger algorithmic pickup, creative tested in batches, targeting built off real listener data, with Spotify metrics tracked against every dollar.

  • Meta & TikTok ads
  • Creative testing
  • Spotify metric tracking
  • Retarget & scale
03

Creative direction

Ads are only as good as the thing inside them. We tell you what to make and why: which idea is worth shooting, what the campaign narrative is, how the visuals need to look to land in this genre, and we brief and direct whoever makes them. You are not guessing at what good looks like on your own.

  • Campaign narrative
  • Creative briefs
  • Reference & direction
  • Ad creative strategy

How it runs

A cycle, not a campaign.

Marketing a record isn't one push. It's a loop that gets sharper every week. Each cycle runs seven days and feeds the next one.

  1. Week 0

    Audit & plan

    We pull your catalog, socials and past campaigns apart. Where the listeners are, what's converting, what's dead weight. You get a written rollout plan before a dollar moves.

  2. Day 1 to 2

    Build

    Creative gets cut, pages get booked, campaigns get structured. Everything is prepped as a batch so the whole week launches together instead of trickling out.

  3. Day 3 to 6

    Push

    Placements go live, ads scale into what's working and get killed where it isn't. Daily monitoring. Nothing is set and forgotten.

  4. Day 7

    Report & reload

    One clear report: spend, streams, saves, follower delta, which page and which creative did it. That data writes next week's plan.

0Monthly listener growth on drxwangelica, 4 to 1,006 in two months
0Plays on the lead single, Giuseppe
0Reporting on every dollar spent

Real numbers from a real campaign. See the case study below. Results vary by genre, budget and record. We don't promise numbers, we promise the work and the receipts.

Selected work

Receipts.

Not projections. Screenshots from the artist dashboard, and the placement that moved them. More going up as campaigns finish.

Case study 01

drxwangelica

Promo placements · playlisting · paid ads · content

July to August 2026 · 2 months
Before drop assets/drew-before.jpg Spotify artist profile for drxwangelica showing 4 monthly listeners
4 monthly listeners
After drop assets/drew-after.jpg Spotify artist profile for drxwangelica showing 1,006 monthly listeners
1,006 monthly listeners
  • Top trackGiuseppe, 1,968 plays
  • Catalog live5 tracks in rotation
  • Placement reach3K views, single post

Packages

Pick your pressure.

This is what it costs to have your marketing run for you. Monthly, cancel anytime, no long contracts and no setup fees. Your promo budget is separate.

SEED

One record, run properly.

$1K/mo

  • Rollout plan for one release
  • Placements sourced, negotiated and booked
  • One ad campaign built and managed
  • Creative direction for the release
  • Monthly performance report
Start with Seed
Most artists start here

PRESS

A full rollout, every week.

$2K/mo

  • Everything in Seed, run continuously
  • Creative direction and campaign narrative
  • Meta and TikTok ads built, tested and scaled
  • Creative briefs for every asset, ads included
  • Producers and videographers looped in as needed
  • Weekly reporting call
Start with Press

LABEL

Your whole marketing department.

$5K/mo

  • Everything in Press, no ceiling on sourcing
  • Full paid media across every platform
  • Creative direction across the full content slate
  • Team assembled around the project
  • Direct line, same day response
Start with Label
Not ready to commit?

The Pilot

One release, 30 days, run exactly the way we run a full account. Rollout plan, placements sourced and booked, ad campaign built, creative directed, and a report at the end showing what each piece did. One time, not a subscription. If it works you move up to Seed or Press, and if it does not you have lost a month instead of a year.

Promo budget still separate and quoted at cost, same as every tier.

$750

one time Start the pilot

These are management fees, not your promo budget. What you pay above covers strategy, creative direction, campaign narrative, sourcing, negotiation, production oversight and reporting. The money that actually buys placements, playlist spots and ad inventory is separate, quoted at cost, and never spent without your sign off. You keep every ad account in your own name.

Contact

Let's press it.

Send the record, the socials, and what you're trying to hit. You'll get a straight answer on whether we can do it, usually same day.

Prefer email? hello@firstpressagency.com

You are hiring a team, not a freelancer Strategy, creative and production under one roof

Producers, videographers and editors we trust get pulled in around your project, briefed and directed by us so every piece serves the same narrative.